Products & Markets
Fully 87% of Americans either consume, or are interested in consuming, foods and beverages that improve immune system function, according to a 2008 survey by the International Food Information Council. Previously, a Zenith International study found that immunity had become the leading driver in worldwide functional drink innovation -- more important than weight management, vitality and beauty.
Clearly consumer awareness of the importance of immune health has reached critical mass and this trend is being recognized by brand marketers. Biothera’s Healthcare Group is benefitting from this trend through the sale of its food-grade ingredients that are clinically proven to enhance immune health. Biothera branded ingredients are found in dozens of products worldwide spanning the nutritional supplement, functional food, cosmetic and animal nutrition markets.
Biothera ingredients are patented, GRAS, TGA-approved, Kosher, Halal, non-allergenic and GMO-free. Backed by a high level of science that includes a strong safety data and a detailed understanding of how the ingreident works in the body, Wellmune WGP can be incorporated into normal manufacturing processes without diminshing the ingredient benefit.
Market Opportunities
Biothera is developing markets in several multi-billion dollar markets.
- Functional Foods and Beverages, including numerous dairy, beverages, breads and cereals, snacks, and prepared foods.
- Nutritional Supplements, both as a stand-alone product or as an ingredient in combination products.
- Cosmetics, particularly skin care products such as moisturizers, anti-aging creams and suncare lotions.
- Animal Nutrition, providing cost-effective protection for livestock and companion animals while reducing dependency on antibiotics.